The Chimney Sweep is an old-fashioned English profession that seems to be enjoying a revival, due to increasing fuel bills, changing trends and the demand for cheaper heating alternatives.

Synonymous with life in Victorian times, I considered a nod to the past in terms of  logo-design and concluded that it should be encouraged to help build a good reputation and gain trust.

A logo lock-up was designed rather than a conventional logo and applied to stationery, livery, promotional items and website. We also developed a symbol within the logo lock-up for use on it’s own as a social media icon and on uniforms.