Over the last few months I’ve been working closely with PR agency Right Lines Communications in developing a new look for the European Outdoor Group’s marketing materials.

One of the first projects was to design a membership recruitment brochure. The EOG wanted an online and printed brochure that would help target outdoor retailers to join the growing number of manufacturers and other organisations that are already members of the association.

A bold typography approach mixed with brand photography was devised around copy written by Right Lines Communications.

The new look has also been applied to an advertising campaign which will appear throughout outdoor trade press in Europe and as a poster campaign at ISPO Munich.  The new style was also used in a footwear trade survey and throughout the EOG’s latest Annual Report.