It’s Great Out There
It’s Great Out There is an initiative devised by the European Outdoor Group and powered by Europe’s leading outdoor brands. The aim of the campaign is exactly what it says – to try and motivate as many people as possible to get them outside and enjoying outdoor sports and pursuits.
I worked closely with the European Outdoor Group and PR agency Right Lines Communications, in creating the marketing material for the campaign – the design of which mirrored the existing logo for It’s Great Out There and used brand photography from Berghaus, Deuter, Keen and others.
It’s Great Out There is an initiative devised by the European Outdoor Group and powered by Europe’s leading outdoor brands. The aim of the campaign is exactly what it says – to try and motivate as many people as possible to get them outside and enjoying outdoor sports and pursuits.
I worked closely with the European Outdoor Group and PR agency Right Lines Communications, in creating the marketing material for the campaign – the design of which mirrored the existing logo for It’s Great Out There and used brand photography from Berghaus, Deuter, Keen and others.
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