Lilies’ Food is a new, independent, food producer, which specialises in chutneys and sauces made with edible flowers.

They got in touch with me to ask if I’d develop a brand identity for them and also to design the packaging for their new product range.

Lilies’ Food really wanted the new logo to incorporate an illustration of a Daylily and a hand-written typeface.

Once I’d come up with the initial logo, I then developed the branding to be used on product labels and stationery. Each product centres around a different flower, so we decided to use an illustration of each flower as a watermark on the product labels themselves.

Expressionist-style paintings of each flower were created digitally, for use on their business cards, advertising and social media.

Look out for the Lilies’ Food range online, at specialist food stockists and at Farmers Markets across the North East soon.