


I was recently asked to digitally recreate the Sedgefield Town Council logo which was originally designed in the 1980s. The Council required the updated logo to be simplified and digitally redrawn for reproduction purposes, both online and for signage and printed materials.
The new logo has kept the existing colours of green, red and gold. It also retains the shield which incorporates the Saint George’s Cross and Sedgefield Bull Ring, which is synonymous with the famous Shrove Tuesday Ball Game in the town.
The original four emblems associated with the town have been preserved within each quadrant of the shield. These are as follows: the Market Cross which was erected on Cross Hill in 1312 (when Sedgefield was granted the right to hold a market); St Edmund’s Church; a sprig of Sedge grass from which the town name is thought to derive; and a compass which represents the eight main thoroughfares on which Sedgefield stands.
A traditional English serif typeface was chosen for the town name and a more contemporary sans-serif for the Town Council wording in both the landscape and portrait logos.
I was recently asked to digitally recreate the Sedgefield Town Council logo which was originally designed in the 1980s. The Council required the updated logo to be simplified and digitally redrawn for reproduction purposes, both online and for signage and printed materials.
The new logo has kept the existing colours of green, red and gold. It also retains the shield which incorporates the Saint George’s Cross and Sedgefield Bull Ring, which is synonymous with the famous Shrove Tuesday Ball Game in the town.
The original four emblems associated with the town have been preserved within each quadrant of the shield. These are as follows: the Market Cross which was erected on Cross Hill in 1312 (when Sedgefield was granted the right to hold a market); St Edmund’s Church; a sprig of Sedge grass from which the town name is thought to derive; and a compass which represents the eight main thoroughfares on which Sedgefield stands.
A traditional English serif typeface was chosen for the town name and a more contemporary sans-serif for the Town Council wording in both the landscape and portrait logos.